HORSE IN THE BOX was established in 2003 on the principles of providing excellent customer service and quality European riding wear, accessories and gifts at affordable prices.
Our business has continued to expand, our commitment to excellence in the products and service we provide hasn’t diminished.
We strive to be in step with the European fashion trends, sourcing unique and elegant riding wear, and travelling to Europe on a regular basis to meet with suppliers.
We hand-select the styles that are compatible with the Australian climate and present them in a boutique-style collection, accompanied with matching accessories to complement a head to toe seamless look.
At HORSE IN THE BOX we pride ourselves on giving an attentive, personalised and positive customer experience, to each individual client.
Our online clients are just as important to us as our in store and event clients. We strive to respond promptly to online enquiries, and are always happy to measure items, compare sizes and provide advice over the phone. It is always important that our online/phone customers know, we are contactable and have an actual shop, not just an online website.
By regularly attending major events including Equitana and State Championships, we are able keep in touch with our customers’ needs. This allows us to select and stock a wide variety of styles to suit every rider, so we can always help you find exactly what you need.
We continue to support our sponsored riders, who are carefully selected not only based on their riding achievements but also on their personal contribution to the sport. We donate prizes to a number of local events, and often provide sponsorship and major events.
Erika - Owner, Brand & Business Development.
Adele – Graphic Design, Brand Development, Marketing, Print, Digital, Social & Web Media, Sponsorship, Product Design.
Andrea – Shop Manager, Logistics & DE, Visual Merchandising, Customer Service, Trained Top-Boot Fitter, Approved Helmet Tagging.
Alana - Shop Sales, Web Orders, Stock Management, Visual Merchandising, Events & Sales.
Shauna - Shop Sales, Web Orders, Stock Management, Visual Merchandising, Events & Sales
Sue - Shop Sales, Web Orders, Stock Management, Visual Merchandising, Events & Sales
Imogen - Shop Sales, Web Orders, Stock Management, Visual Merchandising, Events & Sales
