FREE FREIGHT over $220, Trusted since 2003, easy return

Horse In The Box

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About us

HORSE-IN-THE-BOX was established in 2003 by Erika & Zsombor Kovacs, who after spending a few years in Australia realised that there was a demand for quality and affordable European riding clothing, accessories and gifts. Our business has grown over the years, but the original principles we have built it haven’t changed.



We strive to be in step with the European fashion trends, sourcing unique and elegant riding wear. We select the styles that are suitable for the Australian climate and present them in a boutique style collection. We travel to Europe on a regular basis to keep up with the new trends.


By building personal relationships with our suppliers we make sure that we source the best products at the best prices. To complete the look we always have a number of matching accessories available.


HORSE-IN-THE-BOX has been one of the major Painted Pony retailers in Australia since 2004. The ponies featured on our website (over 160 styles) are available for immediate delivery, and we are always happy to help customers with expert advice.



At HORSE-IN-THE-BOX we pride ourselves on giving old fashioned, personalised customer service. We listen to what you want, and attend to all enquiries in a timely manner.


By attending major events such as the Equitana and State Championships we try to keep in touch with your needs. We maintain our Facebook page, send out regular email newsletters, and are always happy to personally notify you about products you may be interested in.


HORSE-IN-THE-BOX was one of the very first equestrian businesses in Au that had a user-friendly website and we have been working on updating it regularly since then. Our new website is here to provide a convenient, fast, easy, and safe shopping environment. We are hoping that you will find the website easy to use, the products excellent, the blogs interesting and will return regularly.


HORSE-IN-THE-BOX is committed to create a unique shopping experience both in the shop and online. With the in-depth knowledge of the European fashion trends, and the continuous feedback from our loyal customers and sponsored riders we help you to create a wardrobe that is both fashionable and comfortable.



We continue to support our Sponsored riders (currently 12), who are carefully selected not only based on their riding achievements but also on their personal contribution to the sport.

We donate prizes to a number of events in our area often provide sponsorship at major events.


We are here to help you Colour Your Ride.